Everybody enjoys having conversations, whether it’s about work, gossip, or getting to know each other better. Whatever the topic is, we are all connected by something called chai (the cup of tea). Chai Kings was established and registered by Bon Fresh Foods in 2016 at Medavakkam in October 2016; they opened the first store in Kilpauk, Chennai.

Who are the founders & their mindset

Friends Jahabar Sadique and Balaji Sadagopan, who have 12 years of IT experience, founded Chai Kings. Its simple branding offers a variety of hot, aromatic teas (ginger, masala, iced, and Sulaimani). In the beginning stages, owners ran a franchise business, partnering with Subway and GreenTrends for four years before deciding to start their own branding. The spark of the idea came during conversations.

What is the reason for that spark idea?

In the words of Jahabar Sadique, co-founder of CK, “We didn’t think we’d make a brand like Chai Kings; even we didn’t have such an idea.

The only thing in mind was that we worked 12 years and needed to break out of the job chain and start a new biz.

So, we used to talk and share an idea to start a biz like food, hotel biz, restaurant biz, or even a small takeaway. Finally, we decided to do a beverage in coffee, but the idea was not suitable at the time. While discussing, people were going for a tea break, and that’s when the idea of ‘Chai Kings’ was born – so many people going for a tea break, let’s start a tea business.”

The strategy behind the business

What is a customer-attracting strategy behind Chai Kings?

As Chai Kings decided to start a tea business, they knew tea could sell out easily because it’s a core product. However, they needed to offer variety without overdoing operations. Their main aim is to attract all kinds of tea lovers, whether it’s milk tea lovers, herbal tea lovers, or non-tea lovers. They decided to make milkshakes, hot chocolate, and iced tea for non-tea drinkers too.

I know your next question.

How to Start Chai Kings Franchise?

Before staring a business as the ask a below critical thing question

Critical Thinking Questions:

How does the franchise model enhance the success rate compared to starting an independent business?

What factors should be considered when projecting the profitability of a Chai Kings franchise in a specific location?

In what ways does the Chai Kings brand differentiate itself in the market, and how can a franchisee capitalize on this?

4 Thing to consider before starting a franchise business

Do Market Research: Conduct extensive market research to better understand the target demographic, competition, and potential locations for franchise success.

Create a Solid Business Plan: Create a detailed business plan that includes your objectives, strategies, and financial projections. This document will serve as a road map for the franchise’s development and success.

Financial Preparedness: Ensure that sufficient funds are available for the initial investment and operational costs. A well-prepared financial plan will assist in navigating potential challenges and sustaining the business during its early stages.

Location Selection: Choose strategic, high-traffic locations that are consistent with the Chai Kings brand. To increase visibility and sales, consider factors such as foot traffic, demographics, and local competition.

As a entrepreneur mindset we usually think below 3 main pillars

Investment:

Experience:

Location :

Investment : Chai Kings franchisees require a solid financial foundation. Chai Kings requires an investment of between ₹8 and ₹20 lakh.

Experience :

Experience: The entrepreneur or person in charge  needs to have the following experience.

A few years of experience in the food service industrial  is required, and the franchise agreement offers assistance and training. Programs An experienced company or owner is required to manage the day-to-day operations of the business effectively.

Location :

To start a tea café business, the drinks and food areas require a commercial location with high foot traffic. The needed space ranges from 400 to 2,000 square feet and is located near a railway or bus station, an educational institution, or a commercial district. You don’t have to own the property; you may rent business space for a reasonable fee. Rent varies by area, with an investment range of ₹20 to ₹50 lakh.

What is the Chai Kings franchise fee?

For any location in India, the Chai King Café franchise cost is approximately ₹15 lakhs. Although the average cost may vary, the expected franchise cost ranges between ₹15 to 20 lakhs. The breakdown of franchise operations and details of Chai King’s offer are provided below:

Investment:

Commercial space: 400 to 800 sq. ft minimum

Equipment and machinery: ₹3 lakhs

Furniture and décor of interiors: ₹5 lakhs

Raw materials initial investment: ₹2 lakhs

Franchise Fee: Not disclosed except to franchisee, expected to be in the range of ₹5-6 lakhs

Total investment: ₹15 lakhs

ROI (Return on Investment): 108%

Payback period: 7 to 10 months

Royalty fee: Generally, 2% of turnover

Term of agreement: Normally for 5 years

Official website: https://chaikings.com/

Contact details:

Call for details: 044 4285 7272

Email Address: [email protected]

Headquarters: Bon Fresh Foods, #47, Jamal’s Palazza on Medavakkam High Road, Keel Kattalai, Chennai 600117.

Address for communication: 264, Velachery Rd, Jayasamy Nagar, East Tambaram, Tambaram, Chennai, Tamil Nadu 600059.

Conclusion:

Chai Kings’ success has been built on hard work, forethought, and good lucrative franchise operations. There are several lessons that can and should be learned.

Chai Kings currently offers a variety of franchise opportunities, which is a big benefit for beginning a franchise business because to its established brand name. The proposition is exciting, lucrative, and extremely appealing.

The business concepts presented above should be useful in any business effort and are based on the experiences of numerous successful entrepreneurs.

From IT Professionals to Tea Entrepreneurs with a Unique Beverage Strategy |chai kings

From IT Professionals to Tea Entrepreneurs with a Unique Beverage Strategy |chai kings